Yara International

Yara International needed a streamlined UI for their new Identity and Access Management platform, alongside dashboard concepts for B2B users in the Water Treatment industry. As part of the full-service digital product team, my role focused on creating intuitive, user-centered designs that improved usability and functionality for both customer and internal users.

Role

I was responsible for UI design, including developing B2B dashboard concepts and refining the identity management platform’s interface, ensuring ease of use and accessibility for all user types across multiple digital products.

Challenge

Designing a UI for a complex identity management system while also creating a simplified, intuitive dashboard for multi-variable analysis in the Water Treatment sector. The goal was to reduce cognitive load and streamline data presentation without sacrificing functionality.

Process

Working as part of a cross-functional team, I designed dashboard layouts and user flows through prototyping. I collaborated closely with UX researchers, iterating on designs based on user feedback before passing them to engineering for implementation. I also ensured the design integrated smoothly with the broader Yara ecosystem.

Solution

The final UI design for both the identity platform and the B2B dashboard provided a clear, scalable structure that reduced cognitive load, offering users intuitive access to critical data. The design also focused on simplifying complex data points, making them actionable for B2B users in the Water Treatment industry.

Outcome and impact

The identity platform UI improved the user experience, making authentication and account management more efficient. The dashboard concept helped B2B users analyze complex data with ease, driving better decision-making and operational efficiency.

Takeaways

This project emphasised the importance of simplifying complex systems through UI design. By focusing on user feedback and prototyping, I was able to create intuitive designs that not only aligned with the product goals but also enhanced the user experience for both internal and external users.

The team provided invaluable guidance, helping us navigate the early stages of our digital transformation with confidence. They adapted quickly when challenges arose, ensuring the final solution met our needs. Communication was seamless, with regular check-ins keeping everything on track. Their professionalism and flexibility made collaboration effortless, setting us up for long-term success.

Product Manager · Yara